Driving greater revenue from small business customers:

How BMO rapidly transformed a disjointed process into an intuitive digital experience

The challenge

BMO Financial Group (BMO) wanted to make their small business credit card application process easy and intuitive, and to do so, they knew they needed to add an option to apply online. They wanted to provide a consistent, omnichannel experience that would reduce errors, improve customer satisfaction, and grow new customers. The problem was, their internal resources were tied up building a back-end solution for all of BMO’s lending products. So, it would be too costly and time-consuming to have the new credit card application built using the bank’s standard approach. The team had to find another solution.

The solution

Daylight’s low-code platform empowered BMO’s subject matter experts (SME) to transform their small business credit card application process into a personalized digital experience. They were able to launch the application they envisioned quickly, adapt to customer feedback, and iterate as banking regulations changed.

Daylight enabled BMO to:

Go live with a new small business credit card experience in six weeks, using only one internal SME.

Build a personalized digital experience for small business clients, without IT's help.

Deploy a consistent, omnichannel experience in branch, the call center, and online.

Decrease small business credit card application processing times, and reduce application errors by 90%.