Struggling to meet customers’ digital demands? It’s time to flip the script

Many organizations have been working on digital initiatives for years now. After all, if they aren’t, they’ll be left behind. However, the majority of them are approaching them as pieces of a long-term puzzle that will take forever to finish.

In part, this is because achieving digitization is a moving target—yesterday's competitive advantage eventually becomes today's industry standard. But it's also because the discipline has evolved, customer expectations have changed, and too many organizations are playing by the old rules. It’s time to flip the script and approach the challenge in a new way.